About Us

Founded in 1997, Zeo Natural began its journey by introducing premium Australian clays to the wellness industry. Just three years later, with the discovery of the remarkable benefits of Australian zeolite, a passion was sparked that has inspired the Zeo Natural ethos for more than 25 years.

All this time, the Zeo Natural team has been dedicated to researching the science and practical uses of zeolite, becoming a trusted global supplier of superfine Australian zeolite powder. This culminated in Founder Brenda White authoring the book Australian Zeolite – Facts and Practical Uses.

In 2026, founder Brenda White asked Jenny Ellis and Steffen Messerschmidt to take the reins and continue to expand the business. Today, Zeo Natural proudly serves wholesale and retail customers worldwide, delivering the highest quality zeolite products backed by research, integrity, and innovation.

Jenny & Steffen are Brisbane-based natural therapists with extensive training in the complementary medicine field. They have used Zeo Natural products both personally and professionally for nearly 20 years and are very excited to have become custodians for this incredible product.
 
Jenny is an Australian-trained Naturopath, Acupuncturist and Counsellor, while Steffen’s training is in Sports & Musculoskeletal Medicine in the USA, as a Naturopathic Doctor in Germany and in Orthomolecular Medicine and PNI (psycho-neuro-immunology) in Spain. 
 
We acknowledge the richness of the land we source Zeolite from. The specific Australian organic Zeolite we use in our formulations is 300 million years old. We offer gratitude to the original stewards of this land and appreciate the continued care of all who tend and pay respect to Her.

Our purpose is simple: to share the extraordinary benefits of zeolite with the health, wellness, beauty, agriculture, and environmental industries – in fact with the whole world. Zeolite is a unique mineral because of its far reaching applications and benefits. We love what we do, and we take pride in being recognised as Australia’s leading zeolite supplier to the health and wellness industry.

We look forward to expanding the distribution of the current range of zeolite-based products throughout Australia to become a common household item, and have plans to continue introducing new formulations for everyday personal use.

Jenny & Steffen

Zeo Natural Directors